Whether with words, pictures or through digital, I capture your important moments, bringing them together so you stand out.

 

About me

I’ve been crafting and telling great stories for as long as I can remember. My natural ability with the written word led me into becoming an NCTJ-qualified journalist with an MA in Creative Writing from a Russell Group university, but over the past 13 years working in PR and marketing for brands of all shapes and sizes, I’ve added a few strings to my bow and am now a results-driven communications consultant and photographer, named Independent PR Practitioner of the year in the CIPR North East PRide Awards 2021. In addition, I won a gold award in the arts, culture, sports or entertainment campaign category, and silver in the low budget category for my work on National Poetry Day 2020, and was a finalist in two other campaign categories

A big picture thinker and instinctive reader of people, my curiosity, coupled with strong interviewing skills, allows me to quickly get to the heart of what it is you’re trying to achieve, and identify anything standing in the way. It lets me pin-point the dramatic and decisive elements of your story, capturing moments that convey your purpose, and ultimately inspire your audience to choose you.

One of only a handful of people to be individually Chartered by the CIPR with a CIPR Diploma in Public Relations, I’m a team player that never loses sight of the crucial details and complexities affecting your business. Also an individual member of the PRCA, and a digital marketing professional certified by the Digital Marketing Institute, I deliver under pressure. Creative, eloquent and open to collaboration, I take a resourceful, iterative, insight-led approach and apply a constant drive for improvement to all I do.

My Values

Determination

The first and most important question I ask all my clients is why. Whether your end game is cherished memories or increased sales, that’s my focus, and I’m driven to achieve these objectives. The response to this key question provides the clarity I need to create purpose-driven strategies, campaigns, content and collateral, or evocative images that really wow.

Curiosity

I’m highly inquisitive and love to learn. I like to get under the skin of things, and of people. Asking the right questions and looking in the right places from the outset is what makes me good at my job. I need to know what makes you tick, how you got to where you are now, and where you want to be. To help you tell your story right, whether through words or pictures, it pays to be inquisitive.

Empathy

My natural ability to put myself in the place of others means I objectively understand the barriers you and your customers are facing, to get past them. A shared sense of purpose will net real results. And good communication, whether through words or through pictures, comes first from understanding.

Adaptability

No day in my working life is the same. I work in fast-paced environments, relish variety, and where others may see setbacks, I see opportunity. That said, achieving real results depends on spending time laying solid foundations, and as a chartered practitioner, it’s imperative that I work to keep my skills up to date. This is an investment in which you reap the benefits, allowing me to anticipate trends and issues.

“To adapt you must be open to change, which means you must have the will — emotional tolerance, mental fortitude, spiritual guidance — to not only face uncertainty but smack it in the face and press on.” Jeff Boss, Forbes

Latest Blogs

A big moment in business

Last week saw an exciting announcement on Twitter as the shortlist was gradually revealed for the CIPR’s PRide Awards in the North East – with my name on it. As the only independent practitioner to feature in this year’s shortlist, I’m incredibly proud to fly the flag on behalf of a vibrant and supportive community across the region. A huge thank you to everyone I’ve worked and collaborated with over the past four years, and to my friends, partner and family for their unwavering support. Outstanding Independent Practitioner may be an individual award, but it’s been a real team effort!

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Why caring is complex in communications

Lockdown has given many of us both pause and cause to reflect, and in my lower moments, I’ve been berating myself, most commonly for caring too much what other people think. This has often been prompted by unflattering views on the many video calls I’m having at the...

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A day in my life

Many people don’t understand what it is I actually do. It’s so varied, and there’s no agreed definition, even within the communications industry, about what we call ourselves. There’s a lot of personal interpretation involved in the terms PR, marketing and communications, and I find some potential clients and colleagues assume I don’t have certain skills I do have, and vice versa. So here’s an insight into a typical day in my working life to help shed some light.

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“Forward Arts Foundation delivers National Poetry Day with a tiny staff team, comprising about 1.3 FTE members of staff, and our entire operating model is built around partnerships with schools, libraries, publishers and charity partners. During the Covid pandemic, many partners furloughed key staff, and the drive to upskill and deliver our work entirely online introduced huge pressure. We simply didn’t have the skills or time capacity to make the transition.

Jule arrived at a critical time, got up to speed at record pace, and helped roll out a series of initiatives that enabled us to reach our largest audience ever: 131 million people. Her work was indispensable, and best of all, she left us with an evaluation that not only assessed what was delivered but helped us position ourselves more strongly for future years.”

Mónica Parle

Executive Director, Forward Arts Foundation

“Jule has really helped Kids Kabin develop its understanding of PR and marketing – bringing us along from occasional and sporadic social media and website updates to a coordinated approach to sharing our Kids Kabin story.”

Will Benson

Chief Executive, Kids Kabin

“Jule is a great communications manager with a flair for copywriting who can create a strategy and pull those around her together to deliver it. Jule is highly customer focused and has a friendly, open approach which enables her to gather information from subject matter experts and translate it into excellent content. She is a conscientious professional and is able to generate solutions that work for the business.”

Michelle Minnikin

Chartered Business Psychologist

“Jule is the queen of content marketing…What immediately stood out about Jule is that she is ridiculously good at joining all the dots together. She can see the big picture and knows exactly how to optimise existing market channels and build strong relationships with all kinds of professionals and organisations.”

Rosie Hamilton,

Software Engineer

“As a writer Jule is expressive, accurate and efficient. Her editing skills were crucial in turning dense technical documents into readable printed or online content that reached thousands of potential customers or employees.”

Michael Wass

Digital Product Manager

Jule is a worthy winner as Independent PR Practitioner 2021. As one of the first five practitioners in the region to become chartered in 2016 she became an independent practitioner as part of a portfolio career. Her volunteering role at the CIPR has seen her as Communications Editor and Acting Group Secretary, then on the national Diversity and Inclusion Group committee. A fantastic advocate for PR, she has represented the profession at career fairs and through voluntary positions as a school and university mentor, a STEM Learning Ambassador, and a guest lecturer at Sunderland and Northumbria Universities. Jule’s passion for PR is clear to see in her many roles.”

CIPR Awards judges

CIPR North East PRide Awards 2021

An important campaign and subject to engage young people in poetry. Great effort from a PR perspective making a difference to young creative minds using arts and culture.”

CIPR Awards judges, on Jule's work on National Poetry Day 2020

CIPR North East PRide Awards 2021

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