Whether with words, pictures or through digital, I capture your important moments, bringing them together so you stand out.
I’ve been crafting and telling great stories for as long as I can remember. My natural ability with the written word led me into becoming an NCTJ-qualified journalist with an MA in Creative Writing from a Russell Group university, but over the past 11 years working in PR and marketing for brands of all shapes and sizes, I’ve added a few strings to my bow and am now a results-driven communications consultant and photographer.
A big picture thinker and instinctive reader of people, my curiosity, coupled with strong interviewing skills, allows me to quickly get to the heart of what it is you’re trying to achieve, and identify anything standing in the way. It lets me pin-point the dramatic and decisive elements of your story, capturing moments that convey your purpose, and ultimately inspire your audience to choose you.
One of only a handful of people to be individually Chartered by the CIPR with a CIPR Diploma in Public Relations, I’m a team player that never loses sight of the crucial details and complexities affecting your business. Also an individual member of the PRCA, an associate member of the CIM, and a digital marketing professional certified by the Digital Marketing Institute, I deliver under pressure. Creative, eloquent and open to collaboration, I take a resourceful, iterative, insight-led approach and apply a constant drive for improvement to all I do.
The first and most important question I ask all my clients is why. Whether your end game is cherished memories or increased sales, that’s my focus, and I’m driven to achieve these objectives. The response to this key question provides the clarity I need to create purpose-driven strategies, campaigns, content and collateral, or evocative images that really wow.
I’m highly inquisitive and love to learn. I like to get under the skin of things, and of people. Asking the right questions and looking in the right places from the outset is what makes me good at my job. I need to know what makes you tick, how you got to where you are now, and where you want to be. To help you tell your story right, whether through words or pictures, it pays to be inquisitive.
My natural ability to put myself in the place of others means I objectively understand the barriers you and your customers are facing, to get past them. A shared sense of purpose will net real results. And good communication, whether through words or through pictures, comes first from understanding.
No day in my working life is the same. I work in fast-paced environments, relish variety, and where others may see setbacks, I see opportunity. That said, achieving real results depends on spending time laying solid foundations, and as a chartered practitioner, it’s imperative that I work to keep my skills up to date. This is an investment in which you reap the benefits, allowing me to anticipate trends and issues.
Lockdown has given many of us both pause and cause to reflect, and in my lower moments, I’ve been berating myself, most commonly for caring too much what other people think. This has often been prompted by unflattering views on the many video calls I’m having at the...read more
I received an invitation to a networking event today. Not unusual, you might think, but this particular event was one at which I found myself before my business was even in its infancy. Before I even had a single client, I stood in front of my fellow event delegates...read more
This post marks a milestone and today, I’m celebrating. This is for many reasons, but not least is the fact it’s my three-year business anniversary. In the current climate, a celebration of any kind seems inappropriate. After all, we’re in the midst of a global...read more