Whether with words, pictures or through digital, I capture your important moments, bringing them together so you stand out.
I’ve been crafting and telling great stories for as long as I can remember. My natural ability with the written word led me into becoming an NCTJ-qualified journalist with an MA in Creative Writing from a Russell Group university, but over the past 11 years working in PR and marketing for brands of all shapes and sizes, I’ve added a few strings to my bow and am now a results-driven communications consultant and photographer.
A big picture thinker and instinctive reader of people, my curiosity, coupled with strong interviewing skills, allows me to quickly get to the heart of what it is you’re trying to achieve, and identify anything standing in the way. It lets me pin-point the dramatic and decisive elements of your story, capturing moments that convey your purpose, and ultimately inspire your audience to choose you.
One of only a handful of people to be individually Chartered by the CIPR with a CIPR Diploma in Public Relations, I’m a team player that never loses sight of the crucial details and complexities affecting your business. Also an individual member of the PRCA, an associate member of the CIM, and a digital marketing professional certified by the Digital Marketing Institute, I deliver under pressure. Creative, eloquent and open to collaboration, I take a resourceful, iterative, insight-led approach and apply a constant drive for improvement to all I do.
The first and most important question I ask all my clients is why. Whether your end game is cherished memories or increased sales, that’s my focus, and I’m driven to achieve these objectives. The response to this key question provides the clarity I need to create purpose-driven strategies, campaigns, content and collateral, or evocative images that really wow.
I’m highly inquisitive and love to learn. I like to get under the skin of things, and of people. Asking the right questions and looking in the right places from the outset is what makes me good at my job. I need to know what makes you tick, how you got to where you are now, and where you want to be. To help you tell your story right, whether through words or pictures, it pays to be inquisitive.
My natural ability to put myself in the place of others means I objectively understand the barriers you and your customers are facing, to get past them. A shared sense of purpose will net real results. And good communication, whether through words or through pictures, comes first from understanding.
No day in my working life is the same. I work in fast-paced environments, relish variety, and where others may see setbacks, I see opportunity. That said, achieving real results depends on spending time laying solid foundations, and as a chartered practitioner, it’s imperative that I work to keep my skills up to date. This is an investment in which you reap the benefits, allowing me to anticipate trends and issues.
When I first started my business, I gained a lot from a leadership support programme by 50:50 Future, a great North East organisation whose mission is to achieve gender equality in the workplace. So, I was pleased to be asked to contribute my thoughts on confidence,...read more
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I had no plans to add my thoughts to the multitude that will be published for International Women's Day today, the annual global campaign to help forge a more gender-balanced world for us all. But I saw an article yesterday that wound me up. I was dismayed to see the...read more